Job Description
Our Client, an Insurance Company is looking for a qualified Candidate to manage the daily activities in the Marketing department. Our insurance marketing professionals are tasked with devising strategies that give our company an edge over our competition. The role holder will also be responsible for managing and growing relationships with Banks to grow business, through the development of strong relationships and partnerships.
Responsibilities;
- Manage all marketing strategies and campaigns by working with vendors, insurance agents, sales agents, and marketing team members.
- Support insurance sales and brand awareness goals through events and other marketing initiatives that foster new and engage existing members of target audience groups.
- Test, report on, and optimize content marketing campaigns, digital sponsorships, paid media buys, speaking engagements, events, and more to ensure a positive cost-per-lead ratio that drives Marketing Qualified Leads (MQLs).
- Proactively monitor emerging trends within the insurance and marketing industry, flagging relevant reports to managers, as needed
- Track marketing campaigns, events, e-marketing and subscriber lists, and other necessary information in CRM systems.
- Work in tandem with creatives on the graphic design team to ensure completion of marketing campaign and promotional materials and other collateral.
Requirements
- Underwriting and sales experience in insurance products with minimum of 4 years.
- A comprehensive knowledge on selling insurance products and managing Team.
- High degree of integrity.
- General Insurance Relationship Management.
- Excellent communication skills, including consensus building, negotiating ability and presentation skills.
- Bachelor's and/or Degree in Insurance business, risk management, business administration or relative degree.
- Any professional certification course or training in the insurance business and/or sales is an added advantage.